Transition to Vero Water® purification system will eliminate approximately 2 million plastic water bottles annually across the Regent fleet
MIAMI (Feb. 11, 2019) – Regent Seven Seas Cruises®, the leading luxury ocean cruise line, today announced it will serve guests prestigious Vero Still and Sparkling water fleetwide starting this spring. Vero is the gold-standard on-premise water purification system in luxury hotels, resorts and Michelin starred restaurants worldwide, using a proprietary five-stage Nano-Filtration process to reduce impurities, chemicals and imperfections – resulting in a perfectly refreshing and smooth taste.
The transition from traditional bottled water to premium Vero Still and Sparkling water will eliminate approximately two million plastic bottles annually across the cruise line’s fleet while improving the taste of complimentary still and sparkling water that Regent guests enjoy. Vero’s onboard purification and filling process will enable the cruise line to purify, chill and serve in Vero luxury glass bottles still and sparkling water on all its ships. Vero Water is a sustainable alternative to traditional bottled water, eliminating single-use plastic bottles on all Regent voyages and reducing carbon emissions every time it’s served.
“Regent is committed to providing an unrivaled experience that includes serving our guests the very best tasting water on their voyage,” said Jason Montague, president and chief executive officer of Regent Seven Seas Cruises. “In addition, the Vero water purification system helps reduce our carbon footprint and sustains our beautiful natural resources.”
As part of its Sail & Sustain environmental program, Regent will be the first luxury ocean cruise line to eliminate single-use plastic bottles. The cruise line recently eliminated single-use plastic straws.
“We are delighted to be a part of the preeminent luxury guest experience on board Regent Seven Seas Cruises,” said David Deshe, Vero Water founder and president. “It’s truly a privilege to partner with a world leader in luxury cruising and an organization that is committed to pioneering environmental stewardship in the travel industry. Working together, we anticipate preventing millions of single-use plastic bottles from ever being produced, shipped and ultimately ending up polluting the environment.”
Vero Water service will be implemented in two phases during the coming year. Phase One focuses on implementing the onboard water service in suites, restaurants, lounges and bars on board Seven Seas Voyager (by April 5), Seven Seas Explorer (by April 8), Seven Seas Mariner (by June 5) and Seven Seas Navigator (by June 18). In Phase Two, guests will be provided with their own eco-friendly reusable Vero Water bottle which will be theirs to use for on-shore experiences during the cruise, and to take home after the voyage.
About Regent Seven Seas Cruises
Regent Seven Seas Cruises offers an unrivaled experience to luxury travelers. The cruise line’s modern fourship fleet visits more than 450 iconic and immersive destinations around the world, and will add Seven Seas SplendorTM in 2020 as the fleet’s fifth ship and then grow by a sixth ship in 2023. All luxuries are included in Regent voyages, such as all-suite accommodations, round-trip business-class air on intercontinental flights from U.S. and Canada, the largest collection of unlimited shore excursions, unlimited internet access, highly personalized service, exquisite cuisine, fine wines and spirits, gratuities, ground transfers and onenight, pre-cruise hotel packages for guests staying in Concierge-level suites and higher. In 2018 the cruise line concluded a $125 million refurbishment program of Seven Seas Mariner, Seven Seas Voyager and Seven Seas Navigator to elevate the fleet’s elegance to the benchmark set by Seven Seas Explorer. To learn more, please visit www.RSSC.com, call 1-844-4REGENT (1-844-473-4368) or contact a professional travel advisor.
About Vero Water®
VERO WATER® is a leading provider of luxury still and sparkling water to the hospitality industry and is served to over 50 million consumers a year in six countries and in the United States from coast-to-coast in over 40 states. Vero offers exceptionally great tasting still and sparkling water that is an affordable alternative to bottled water for consumers, more sustainable for the environment, and a more profitable brand for the hospitality industry versus traditional bottled water brands. Vero’s proprietary purification process enables hospitality and business clients to purify, chill, fill and serve Vero still and sparkling water on-premise and on-demand. Served perfectly chilled from a luxury branded bottle with every pour, Vero’s signature taste is pure and crisp – noted by a distinctively luxurious mouthfeel and a light and refreshing finish. A profile that cleanses the palate, enabling the taste of the food and drinks to be at the center of the dining experience. The exceptional water taste and quality, combined with the unparalleled level of concierge service provided to its clients, has propelled Vero Water into many of the most acclaimed restaurants worldwide, firmly establishing it as the water brand proudly served by the most demanding and successful chefs, restaurateurs and owner operators in the hospitality industry. Learn more at www.verowater.com.