How cool! Princess Cruises is going to honor its 50th anniversary with a float in the Rose Parade in Pasadena on New Year’s Day.
This will not only be great exposure for Princess Cruises but also for the entire cruise industry. After all, the Rose Parade has been a world-renowned tradition since 1890 and is broadcast to approximately 80 million viewers around the world every January 1.
Princess honored the nautical tradition of christening a ship before it sets sail on its maiden voyage by breaking a confetti-filled champagne bottle against the bow of its first-ever Rose Parade float on Monday before it “cruised” on its first test run in front of the Pasadena headquarters of Phoenix Decorating Company, the float’s builder.
My long-time friend Julie Benson, vice-president of public relations for the company, was the float’s “godmother” and as she did the honors she pronounced, “I name this float Regal Princess. May God bless her and all who cruise down Colorado Boulevard on her.”
Depicting the cruise line’s newest ship Regal Princess symbolically sailing through some of the world’s most fascinating destinations and iconic landmarks, the Rose Parade float will pay tribute to The Love Boat television show that made Princess Cruises one of the most famous names in cruising and kick off a year of 50th anniversary celebrations in 2015.
As a special feature, the six original cast members of The Love Boat will ride on the float’s bow.
Princess Cruises’ Rose Parade float will be 60 feet long and 24 feet high, and will be decorated with more than 24,000 thousand flowers and natural materials.
Be sure to look for it in the parade on New Year’s Day!