Zac Brown fans can get some new limited-edition apparel when they cruise on the Margaritaville at Sea Islander and Paradise, as well as the new Beachcomber when the ship sets sail in January 2027.
The exclusive collection also is available online from vineyard vines, an American coastal lifestyle brand inspired by summers spent on Martha’s Vineyard. Brothers Shep and Ian Murray started vineyard vines in 1998.
The apparel collection is inspired by Same Boat, Brown’s first-of-its-kind live music venue debuting aboard Beachcomber.

Inspired by Brown’s newly announced role as Godfather of Beachcomber, the collaboration reflects his partnership with Margaritaville at Sea and captures the spirit of both the new ship and Same Boat.
“Our longtime friends at vineyard vines continue to be such amazing partners, and it’s been great to bring them aboard for this collaboration with Same Boat on Beachcomber,” Brown said in a news release.
“We’ve had a lot of fun putting this collection together, and I’m excited to see people wearing it, making memories along the way and carrying a little piece of that Same Boat spirit with them wherever they go,” Brown said.
Same Boat Music Venue at Sea
Same Boat, named for Zac Brown Band’s hit song, will be the world’s first artist-designed live music venue at sea when it debuts aboard Beachcomber in January.

Brown has collaborated with Margaritaville at Sea on the venue’s design, artwork and music programming, creating a dedicated space for live performances that reflect his own musical influences and creative vision.
The venue will feature a rotating roster of live artists throughout Beachcomber’s inaugural season.
Margaritaville at Sea is also the presenting sponsor of Zac Brown Band’s Love & Fear U.S. Tour, and Brown will headline an exclusive concert in Nassau on Jan. 28, when Beachcomber, Islander and Paradise come together for the first gathering of the complete Margaritaville at Sea fleet.
“This partnership with Zac has continued to evolve in ways that feel authentic to who we are, and vineyard vines is a natural addition to that story,” Christopher Ivy, Chief Executive Officer of Margaritaville at Sea, said in a news release.
“Same Boat is about great music and shared experiences, but it’s also about a lifestyle that extends well beyond the venue itself. This collection gives our guests and Zac’s fans another way to be part of what we’re creating aboard Beachcomber,” Ivy said.
The partnership comes as Margaritaville at Sea prepares for its next stage. Launching from PortMiami in January 2027, Beachcomber will introduce more than 15 all-new venues alongside longtime Margaritaville at Sea favorites.
The ship will spend its inaugural season sailing four- to eight-night itineraries to the Eastern and Southern Caribbean before repositioning to Galveston in October 2027, where it will offer Margaritaville at Sea’s most diverse and far-reaching itineraries yet to destinations throughout Mexico and the Western Caribbean.

About Zac Brown
Zac Brown is a three-time GRAMMY Award-winning artist, songwriter, entrepreneur, and philanthropist, best known as the founder and frontman of multi-platinum group Zac Brown Band.
Under Brown’s leadership, the band has sold more than 30 million singles, amassed over 11 billion catalog streams, and earned 16 No. 1 radio singles, building a genre-defying legacy rooted in country, southern rock, and soul.
In 2025, the band released their eighth studio album, Love & Fear, and made history as the first country group to perform at Sphere in Las Vegas with their immersive Love & Fear limited engagement.
Brown’s boundary-pushing approach has led to collaborations with artists across genres, including Dolly Parton, Snoop Dogg, Sheryl Crow, Foo Fighters, and Avicii.
Beyond the stage, he is a prolific songwriter, producer, and founder of Zac Brown Collective, a lifestyle brand spanning music, film, food, fashion, and American-made craftsmanship.
Brown is also the founder of Camp Southern Ground, a nonprofit providing transformative programming for children of all abilities and backgrounds and supporting post-9/11 veterans as they transition to civilian life.
His dedication to the military community was recognized in 2025 with the inaugural Veterans Voice Award from the American Music Awards.
Across music, business, and philanthropy, Brown continues to build a legacy rooted in creativity, connection, service, and meaningful impact.

About Margaritaville at Sea
Margaritaville at Sea brings Margaritaville’s iconic hospitality to the open ocean, delivering one-of-a-kind offshore vacation experiences inspired by the laid-back lifestyle of its namesake.
With three distinct ships and an expanding lineup of itineraries, Margaritaville at Sea offers something for every kind of traveler.
Beginning in 2027, guests can set sail aboard the all-new Beachcomber, the line’s newest flagship vessel, offering 4- to 8-night itineraries from PortMiami to the Eastern and Southern Caribbean before repositioning to Galveston in October 2027 for a diverse lineup of far-reaching itineraries throughout the Caribbean and Latin America.
The Islander departs from Port Tampa Bay on 4- to 10-night adventures to Mexico and the Western Caribbean, while the Paradise provides quick and easy 3- to 5-night getaways from Palm Beach to The Bahamas and Key West.
Onboard, guests can relax in comfort across a range of fully immersive suites and staterooms inspired by the sea, sand and sun.
Each ship features a wide array of inclusive and specialty dining options with chef-crafted, island-inspired cuisine; uniquely themed bars and lounges with non-stop live entertainment; a kids’ club and arcade; the Margaritaville Casino; the St. Somewhere Spa & Salon; multiple pools and hot tubs; and plenty of quiet spaces to soak up the Caribbean sun with a world-class crew and unforgettable hospitality.

Photos courtesy of Margaritaville at Sea
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