You’ve heard it all before. Millennials want experiences. They don’t want to buy stuff, they prefer to experience stuff. Does this describe you? If not, are you a travel agent? Do you own a cruise line? Cruising can be the ideal vehicle to deliver these experiences.
Let’s start by redefining “experiences” as “experiencing the best.” To a degree this involves bragging rights. It should be visually deliverable. In other words, you can take a picture, post it to Facebook and say: “Look what I’m doing right now.”
Here are 9 examples of how cruising can deliver the best experiences:
- The most elegant ship. Magazines rate them annually. You have booked on the most luxurious ship afloat. Incredible lines. Toiletries. Butler service. Unlimited champagne. It’s a once in a lifetime experience.
- The largest cabin at sea. Cunard’s Queen Mary 2 has a couple measuring 2,249 square feet. According to Statista, the average American home is 2.301 square feet! (2019) You are sailing in a cabin bigger than most homes!
- The largest oceangoing wine cellar. You are a wine fan. You selected your ship for that reason. Feel like something special after dessert? They have port wines going back to the 1800s. They have scarce wines available at home only on allocation. They can even arrange a tasting flight of first growth Bordeaux wines. What a story to tell!
- Top ten beaches of the world. Magazines rate them. You choose a ship that visits a couple. You are first off the ship, espadrilles on your feet and camera in your hand.
- Best sunset ever. OK, the sun sets pretty uniformly everywhere. Another magazine rates the best sunset locations. (Someone really does!) You are standing in the right place at the right time, camera in hand.
- #1 Restaurant on the island. Trip Advisor rates restaurants by location. Luxury magazines list tops in the world. The Wine Spectator gives awards for best wine lists. One of these gems is on an island your ship visits. Three guesses where you are having lunch.
- Rarest plant or flower in the world. Thanks to Crazy Rich Asians we learned there are rare flowers in the world. It happens your ship stops at a port with a world class botanic garden. You get to see and photograph something none of your friends will ever see.
- Oldest human settlement in the hemisphere. Let’s not get prehistoric. The pyramids in Egypt are old, but that’s relatively recent compared to Theopetra Cave in Thessaly, Greece. Dating back 135,000 years it’s believed to contain the oldest man made structure. Spain and France have several places with cave paintings dating back 15,000 – 30,000 years ago. (1)
- Ziplining through the jungle. Compared to the nine items above, ziplining or bungee jumping can sound pretty tame. The scenery can be fantastic. Sports can also include the finest golf courses in the world.
Cruises are positioned to deliver experiences.
- 9 Oldest Archaeological Sites in the World | Oldest.org
Ziplining on private island Labadee with Allure of the Seas in background, photo Courtesy of Royal Caribbean