My colleague Kay attended a press event in NYC recently and here is what she learned about Hurtigruten:
Hurtigruten partners with Queen Sonja Print Award: Young artists and royal art to decorate hybrid ships
In NYC today, there was an announcement about a cultural partnership between the Hurtigruten and the Art Foundation, established in 2011 by and supported by the Queen Sonja of Norway, herself an artist, and the formation of a “branch” of the Foundation in the U.S. with the Universal Limited Art Editions, headed by master printer, Bill Goldston.
The Art Foundation’s aim is to support and promote graphic art, generating interest and stimulating development of contemporary printmaking. It stresses the work of young artists – mostly Norwegians but not all. There were about a dozen samples of the artworks on exhibit for the event. Eventually, some 600 prints, including some by the Queen, will be on display (and for sale) on Hurtigruten’s ships and are meant to be an integral part of the cruise experience.
The first of Hurtigruten’s ship the Formation will curate and decorate is the MS Roald Amundsen, which with its hybrid fuel technology is expected to be the most advanced and greenest exploration ship to launch in the coming year. This ship and her sister, MS Fridtjob Nansen, coming in 2019, are named for earlier Norwegian explorers. Their advanced technology, which is already powering most of Hurtigruten’s coastal fleet, is being looked upon as the first step in a future of electric, emission-free cruise ships.
The Queen spoke, explaining the Foundation’s focus on print art and her personal experience in discovering the medium. The Foundation recognizes outstanding young artists with three annual awards. One of this year’s recipient, Julie Ebbing, from Norway was on hand for the shipboard event.
To see more about Hurtigruten, please visit this page:
Photo courtesy of Hurtigruten