Holland America Line partners with America’s Test Kitchen to bring popular cooking show on board

My friend Kay Showker, sent me this story and I thought you might enjoy reading about Holland America Line’s new program.

By Kay Showker

Holland America Line has launched a new onboard culinary program in partnership with the long-running public television show America’s Test Kitchen (ATK).   Named the most popular how-to-cook show on television, America’s Test Kitchen appears weekly on more than 350 PBS stations nationwide.  The new program will debut on the Westerdam in October and Nieuw Amsterdam in November and the reminder of the fleet by June 2017.

Meanwhile, HAL’s shipboard Culinary Arts Centers are being transformed to replicate America’s Test Kitchen television set.  The shipboard shows will be hosted by Holland America Line chefs trained by ATK experts and will include cooking demonstrations and hands-on workshops with topics ranging from Shu Mai (Asian dumplings) to making the perfect pie crust.  ATK recipes and cooking techniques are rooted in its rigorous testing and science-based approach to the cooking process.

The planned 45-minute demo courses will be a mix of video content, live instruction, taste tests, and recipes. The courses developed include We Love Chocolate, Everything Salmon, Getting to Know Chiles, among others.   Also being offered are 90-minute workshops that focus on teaching a specific skill, such as Perfect Pies and Handmade Pasta. Passengers will have 24-hour access in their cabins to ATK episodes and Cook’s Country television programs, as well.  Samples of similar workshops can be seen on its web site: americastestkitchen.com

“The classes on board Holland America Line ships will feature our famous foolproof recipes designed to be enjoyed long after the voyage has ended,” noted David Nussbaum, CEO of America’s Test Kitchen and Orlando Ashford, president of Holland America Line, in making the partnership announcement at the Institute of Culinary Education in New York City.

Headquarters in Brookline, Massachusetts, ATK has a fully equipped, 2,500-square-foot test kitchen with a team of more than 50 qualified test cooks perform thousands of tests every year. Recipes are sometimes tested as many as 70 times to arrive at the best combination of ingredients, technique, temperature, cooking time and equipment.  In addition to developing the best recipes and cooking techniques, the team also reviews and rates the cookware and equipment, and taste-tests and recommends brand-name supermarket ingredients for home cooks. Recipes featured on Holland America’s new shipboard shows will use readily-available ingredients along with kitchen tips and advice on cookware, utensils and appliances tried and recommend by ATK’s experts.  The company’s recipes and reviews are published in a new cookbook and their magazines, Cook’s Illustrated and Cook’s Country, as well as on ATK’s websites and an instructional online Cooking School.

Holland America’s new culinary program will be overseen by the Line’s Culinary Council headed by the Line’s Master Chef Rudi Sodamin and including well-known international chefs Jonnie Boer, David Burke, Elizabeth Falkner and Jacques Torres. The line also has exclusive partnerships with Sushi Chef Andy Matsuda and Master Mixologist Dale “King Cocktail” DeGroff.  More information is available at hollandamerica.com.

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