Super Bowl viewers who saw a certain special commercial might know who has been named godmother of the new MSC World America. That’s right – Drew Barrymore.
Barrymore will be cutting the ribbon and triggering the traditional breaking of a bottle of champagne on the ship’s bow alongside Orlando Bloom, who co-stars with her in the company’s “Let’s Holiday” campaign that debuted during the Big Game.
MSC World America’s naming ceremony will be held on the evening of Wednesday, April 9, at the new MSC Miami Cruise Terminal, which will be the largest in the world.
“When MSC Cruises asked me to be the Godmother of MSC World America, I immediately said ‘Yes,’” Barrymore said in a press release.
“I absolutely love to travel—it fuels my soul—and being part of something that helps people set off on incredible adventures is just amazing. There’s something so magical about cruises; they let you discover the world in this really fun, unexpected way. And to be able to name MSC World America and send the ship off with well wishes and good luck is such an honor,” Barrymore said.
Naming Ceremony and Celebratory Sailing
“As a family company with over 300 years of seafaring heritage, these events hold a special and personal significance for us,” Suzanne Salas, EVP, Marking, eCommerce & Sales, MSC Cruises USA, said in a press release.
“We value the important maritime tradition where our godmother breaks a bottle of champagne on the hull and officially names the ship, bringing good luck and protection,” Salas said.”
“Drew is the perfect godmother for MSC World America, and we are thrilled to continue to partner with her for this campaign. She embodies our brand perfectly, with her exquisite style and grace, and her passion for the comfort and adventure we find through travel.”
Guests at MSC World America’s Naming Ceremony will include the global press, dignitaries and Travel Advisors. They will enjoy a gala dinner and entertainment, along with the chance to experience everything the ship has to offer.
After the ceremony, MSC World America will depart on a celebratory three-night sailing to Ocean Cay MSC Marine Reserve—MSC Cruises’ breathtaking private island in The Bahamas—which Barrymore and Bloom are seen visiting in the ”Let’s Holiday” campaign.
While docked at Ocean Cay, the MSC Foundation will host a ribbon cutting ceremony for its new Marine Conservation Center. The facility will serve as a hub for scientists and students involved in the Foundation’s Super Coral Program, as well as a place where guests can learn more about the program’s mission to restore coral reefs that have been impacted by climate change.
About MSC Cruises
Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise line and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East. The MSC Cruises fleet consists of 22 modern ships with three new vessels due to be launched in 2025, 2026, and 2027
The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 300 destinations and welcoming more than 180 different nationalities on board.
Photos courtesy of MSC Cruises
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