Here’s another story that makes me feel good about promoting the cruise lines: Disney is taking a GIANT step in the right direction of protecting the planet with the implementation of a new paper policy.
We’ve all heard about, and been dismayed by, the careless use of our planet’s natural resources. A particular area of discussion tends to be our rainforests, which are being destroyed at an alarming rate; it’s especially disturbing because these areas contain some of the most precious (and irreplaceable) natural reserves on the planet.
The RainForest Action Network (RAN) fights against irresponsible harvesting of the rainforest, and states that Indonesia’s rainforests are being destroyed at an estimated rate of 2.5 million acres each year. Two paper companies, Asia Pulp and Paper (APP) and Asia Pacific Resources International (APRIL) are responsible for a large portion of the deforestation and are contributing to the demise the habitat of the critically endangered Sumatran tiger.
After two years of talks with RAN, Disney has introduced a new paper policy that maximizes use of environmentally superior and recycled papers, and cuts off business with controversial suppliers such as Asia Pulp and Paper and APRIL. This is an especially momentous step considering that Disney is the world’s biggest publisher of children’s books and magazines.
The policy will encompass Disney’s entire global operations in addition to its supply chain. ( To make this point clearer, it influences Disney’s media networks, theme parks, resorts, cruise ships, all its product packaging, copy paper and book publishing, 3,700 licensees that use Disney characters, and 25,000 factories in more than 100 countries that produce Disney products.)
Stop and think about that for a minute. It’s huge.
As children, Disney earned a special place in our hearts when they filled us with imagination, hopes and dreams. As adults, they should earn it for their many humanitarian and global improvement efforts.