Costa Cruises plans to position a second cruise ship in Asia beginning in May 2013. Currently, the line operates the 2,394-guest Costa Victoria in Asia and will start sailing from Shanghai May 18, 2012. Costa Victoria replaces the 1,680-guest Costa Classica, which has been repositioned to the Mediterranean. In May 2013 the 2,680-guest Costa Atlantica also will be deployed in the region, giving Costa a combined total guest capacity of 5,074 — a 67 percent increase.
With the debut of Costa Victoria in May 2012 and Costa Atlantica in May 2013, Costa Cruises will offer a unique product for the Asian market called “Italy at Sea,” with Italian-style hospitality, shopping, art and cuisine.
“Since 2006 when Costa Cruises started to market its cruise product in Asia, we have further strengthened and tailored our product to our local clients’ needs and wishes,” said Pier Luigi Foschi, chairman and CEO of Costa Crociere S.p.A. “Costa Atlantica and Costa Victoria will bring a piece of ‘Italy at sea’ to Asia as Costa has successfully done in all other countries, throughout its 64 years of history. The successful results we have obtained until now are encouraging our company to further expand in the region.”
As the first international cruise company to enter the Chinese market, Costa has become one of the best-recognized and most popular tourism brands in Asia. Since the line began operations in Asia six years ago, Costa has carried more than 350,000 guests in the region.
Costa Victoria and Costa Atlantica will offer a variety of short and longer itineraries departing from Singapore, Shanghai, Tianjin and Hong Kong, China, that will appeal to both Asians and Europeans.
Costa Victoria offers 246 cabins with balconies, enabling guests to enjoy the splendid scenery of Asia from the privacy of their own cabins. The ship is furnished and designed in an Italian style, and each deck is named after an Italian opera. The Spa pool was inspired by the splendor of Pompeii, and the Capricco Bar is tiled with the Italian artist Emilio Tadini’s mosaics. Costa Victoria also will debut its unique on-board designer boutique concept, selling top brands at duty-free prices.
From May to October 2012 Costa Victoria will offer short cruises and seven-day cruises to Japan and South Korea from Shanghai calling at Cheju and Yeosu, South Korea; and Fukuoka, Osaka, Kagoshima, Wakayama and Hososhima, Japan. From November 2012 to January 2013 the ship will be based in Singapore, offering seven-day cruises to Malaysia and Thailand, and three- or four-day cruises to Malaysia. The three itineraries can be combined into a 14-day cruise calling at Kuantan, Malaysia; Laem Chabang/Bangkok and Koh Samui, Thailand; and Langkawi, Penang, Port Klang and Malacca, Malaysia.
Until October 2013 Costa Victoria will depart from Hong Kong, Shanghai and Tianjin for short cruises to Taiwan or South Korea, Japan and Vietnam, with calls at Ho Chi Minh City, Da-Nang and Haling Bay, Vietnam; Sanya, China; Keelung and Taichung, Taiwan; Fukuoka and Kagoshima, Japan; and Cheju and Pusan, South Korea.
Costa Atlantica’s interior design celebrates Italian cinema and the arts: Fellini and La Dolce Vita, Madame Butterfly, the historic Caffè Florian in Venice, Via della Spiga, the 18th-century Tiziano Restaurant. The ship has 1,057 cabins, including 54 suites with private balcony, 620 cabins with private balcony and 40 Wellness cabins and four Wellness suites offering a customized spa experience.
From May to June 2013 Costa Atlantica will depart from Singapore on seven-day cruises to Malaysia and Thailand, and on three- or four-day cruises to Malaysia. The three itineraries also can be booked together as a 14-day cruise calling at Kuantan, Malaysia; Laem Chabang/Bangkok, and Koh Samui, Thailand; and Langkawi, Penang, Port Klang and Malacca, Malaysia. From June through October, Costa Atlantica will depart from Shanghai on short cruises to South Korea and Japan calling at Cheju and Pusan, South Korea; and Fukuoka, Hososhima and Kagoshima, Japan.
Costa Atlantica and Cost Victoria will be supported in China by Costa Crociere’s local office in Shanghai. In November 2011 Costa established the cruise industry’s first wholly owned foreign enterprise in China. The company offers commercial and financial services to local travel partners and passengers, such as marketing, ticketing and collection.