All Things Cruise E-Newsletter & Rebroadcast
For each email campaign, All Things Cruise offers a rebroadcast with a similar yet different subject.
Fees for each broadcast are $1750 per drop with a subject change only.
Why? Because repetition is a key component of marketing; each time a consumer sees your brand, it increases the probability of purchase.
Rebroadcast e-mails are opened an average of 46% to 88%. Most consumers need to see a message 7 – 20 times* for it to resonate in their minds. The goal of any marketing e-mail is to reach buyers, and with a cyclical product like cruise vacation travel, only a certain subset of the distribution list will be potential customers at any given time. That is why it is so important to design a campaign with an ongoing, repeated message, and that utilizes rebroadcasts.
- Some consumers will buy immediately.
- Some will buy within 60 days.
- Some will plan to go back, and it slips their mind until they are reminded again.
- Some will get distracted by other offers or life in general and lose interest.
- Over 23% of Mobile readers will open it again later.
*The Journal of Advertising Research, Advertising Research Foundation 2000
AllThingsCruise.com, Media Kit – Demographics here: (primarily graduate school educated, affluent, world travelers) of approximately 401,000+ avid cruisers.
Press accolades about AllThingsCruise.com are here:
Please contact us with questions regarding the AllThingsCruise eNewsletter, or a request to book dates on our mailing calendar.
Heidi M. Allison
+1 (248) 935-3224