All Things Cruise E-Newsletter & Rebroadcast
For each email campaign, All Things Cruise offers a rebroadcast with a similar yet different subject.
Fees for each broadcast are $750. per drop with a subject change only.
Why? Because repetition is a key component of marketing; each time a consumer sees your brand, it increases the probability of purchase.
Rebroadcast e-mails are opened an average of 46% to 88%. Most consumers need to see a message 7 – 20 times* for it to resonate in their minds. The goal of any marketing e-mail is to reach buyers, and with a cyclical product like cruise vacation travel, only a certain subset of the distribution list will be potential customers at any given time. That is why it is so important to design a campaign with an ongoing, repeated message, and which utilizes rebroadcasts.
Research shows:
1. Some consumers will buy immediately
2. Some will buy within 60 days
3. Some will plan to go back, and it slips their mind until they are reminded again.
4. Some will get distracted by other offers or life in general and lose interest
5. Research shows over 23% of Mobile readers will open it again later
*The Journal of Advertising Research, Advertising Research Foundation 2000
http://www.journalofadvertisingresearch.com/content/40/6/14.full.pdf+html
AllThingsCruise.com, Media Kit – Demographics here: (primarily graduate school educated, affluent, world travelers) of approximately 430,000+ avid cruisers.
https://allthingscruise.com/all-things-cruise-media-kit-2016/
Press accolades about AllThingsCruise.com are here:
https://allthingscruise.com/newsroom/allthingscruise-media-recognition/
Please contact us with questions regarding the AllThingsCruise eNewsletter, or a request to book dates on our mailing calendar.
Kind regards,
Heidi
Heidi M. Allison
Publisher, AllThingsCruise.com
+1 (248) 935-3224
Heidi, Editor-In-Chief
