AllThingsCruise eNewsletter Statistics

A case study of the AllThingsCruise eNewsletter statistics reveals the following:

When comparing sales results year over year,

Revenue increased significantly in all cases with the purchase of eNewsletter advertising.

We looked at three types of cruise lines: two Contemporary / Premium cruise lines, two Luxury lines, and two River Cruise lines.

In year one, these lines did not take advantage of CruiseCompete e-mail promotion, while in year two, we sent consistent messages promoting these specific lines to our subscriber base of approximately 400,000+ cruise consumers.

While this type of promotion can increase revenues in three channels …

direct sales to the cruise line
sales via non-CruiseCompete travel agencies
sales via CruiseCompete member travel agencies

… we can only track sales via the CruiseCompete channel.

Revenue booked via CruiseCompete increased in all 3 cases:

Contemporary / Premium
Contemporary / Premium 1: revenue increased 23.0%
Contemporary / Premium 2: revenue increased 47.9%

The average increase for Contemporary / Premium lines that did not send mailings was 14.6%

Luxury – Ultra-Luxury
Luxury 1: revenue increased 96.3%
Luxury 2: revenue increased 115.1%

The average increase for Luxury & Ultra-Luxury lines that did not send mailings was 58.9%

River
River 1: revenue increased: 141.5%
River 2: revenue increased: 19.4%

The on average, revenue for River cruise lines that did not send mailings decreased by 23.4%

In summary. consistent communications with our cruise audience increases sales.

Note: revenue totals do not include 2 additional channels that our subscribers tell us they use.

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There is a highly acclaimed way to receive multiple quotes from a site called CruiseCompete, where cruise specialists compete to offer you the best deal. The media sums it up for CruiseCompete:
“Score Luxury Cruises at Bargain Prices” (The Street)
“Best site for cruise deals” (The Wall Street Journal)
“28 Best Travel Sites” (Kiplinger's) Multiple annual mentions
“36 Web Addresses You Should Know” (The Washington Post)

Heidi Allison, Editor-In-Chief, writes for numerous travel publications and has worked extensively as a consultant to the career and travel industries.

Gerry Barker is a life-long journalist, and he has been on more than forty cruises, from Barcelona and Rome to the Panama Canal.

Judi Cohen has been to over 80 countries and is an accomplished travel writer who enjoys sharing her stories.

Dennis Cox is an award-winning travel photographer and writer who has visited over one hundred countries on all seven continents.

Judi Cuervo is a New York City native who has been writing about travel for over 20 years.

Bob Ecker is a Napa, California based freelance writer and photographer who is constantly traveling the world.

Jackie Sheckler Finch has cruised on large and small vessels on numerous rivers and oceans.

Alexander & Rachel Garrett are experienced world travelers with a young and fresh point of view.

Will Garrett is a young professional and world traveler with a passion for high adventure.

Cynthia Boal Janssens is the award-winning editor of ATC. She has cruised extensively and loves small ships.

Debi Lander is a freelance writer and photographer who specializes in travel, food and lifestyle.

Monte Mathews is a New York-based food and travel writer, with a special focus on culinary cruising.

David Molyneaux has cruised on more than 50 ships and is president of the Society of American Travel Writers.

Barbara Orr is the Vice President of the Society of American Travel Writers (SATW), and has been widely published in Canada and the U.S.

Bryce Sanders has traveled the world extensively and is now concentrating on writing about his adventures.

See all writers…