Starbucks to open store on new Allure of the Seas

Something unique is brewing on board Royal Caribbean International’s new Allure of the Seas, the world’s largest and most innovative cruise ship – the first Starbucks at sea. Through the licensing agreement between Starbucks and Royal Caribbean International, the global cruise brand owned and operated by Royal Caribbean ruises Ltd., guests seeking signature made-to-order espresso beverages and Frappuccino® blended beverages will have to look no further than their neighborhood Starbucks on the bustling Royal Promenade.

“We are always looking for unique ways and places to connect with our customers and deliver the Starbucks Experience,” said Chris Carr, senior vice president and general manager of Starbucks Licensed Stores. “Starbucks presence aboard Allure of the Seas is another place where our customers want and expect us to be.”

Trained baristas will offer signature and seasonal beverages and food, as well as the complete line of Starbucks VIA® Ready Brew products, between 7 a.m. to 11 p.m. daily, based on a la carte pricing. In addition to the Starbucks store, Seattle’s Best Coffee®, a featured brand in the Starbucks portfolio and a Foodservice provider to Royal Caribbean for the past 10 years, will be served throughout the cruise ship, including in the Adagio main dining room, conference rooms and the ship’s signature specialty restaurants.

– From Cruise Industry News

About Cynthia Boal Janssens

Cynthia Boal Janssens is the editor and chief blogger for AllThingsCruise.com. She is a former national president of the Society of American Travel Writers (SATW). She has sailed on over 40 cruises all over the world.

One Response to Starbucks to open store on new Allure of the Seas

  1. Floss October 28, 2010 at 6:32 am #

    The idea is great but all of these little charges on the cruises really add up! I would be much more impressed if they offered this for free. I am a frequent cruiser and I for one will not buy!

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