Reverie to outfit a fifth Celebrity Cruises ship with luxury bedding

Adjustable beds to be aboard the Celebrity Constellation

Reverie, a leading manufacturer of innovative sleep systems and adjustable beds, continues to bring its luxury sleep experience to the high seas through a unique partnership with Celebrity Cruises aimed at helping vacationers sleep better during their cruise experience.  The collaboration has already resulted in four of the company’s 11 ships being outfitted with Celebrity eXhale™ bedding by Reverie, and now Celebrity Constellation® will add customizable mattresses for every suite and stateroom onboard prior to the ship’s May 2013 re-launch.

Celebrity Constellation’s more than 2,000 passengers will now enjoy the comfort of Reverie’s 10-inch Dream® mattress in suites, and the 8-inch Dream Lite® mattress in staterooms.  The Dream Sleep Systems™ feature patented air cylinder technology that allows guests to adjust the level of firmness in their mattress.  Perfect for couples, each side of the bed can be re-configured at different firmness levels to accommodate varying sleep preferences. 

“Sleepless nights on a less-than-comfortable mattress are a common vacation complaint, understandable when the goal of getting away is to feel relaxed, rejuvenated and well-rested,” said Reverie President and CEO Martin Rawls-Meehan.  “Our partnership with Celebrity Cruises tackles this problem head-on by offering guests luxury mattresses they can easily adjust and customize to meet their specific needs.  Together, we’re investing in a good night’s sleep for guests, in order to help them enjoy their cruise experience even more.”

Celebrity guests staying in a suite will experience butler service that includes a personalized introduction to the customizable aspects of eXhale bedding.  In suites and staterooms alike, guests will have access to in-room brochures offering details about the bedding.  These brochures also include details about a program that invites those onboard to enjoy the eXhale experience every night by purchasing a Reverie Sleep System for their own home.  A dedicated website for eXhale bedding offers Celebrity guests the opportunity to purchase mattresses and adjustable foundations online with a 101-night, risk-free trial.

“This partnership allows us to reach potential customers in an unconventional way by offering them the ultimate rest-test.  Cruise guests will have anywhere from three days to two weeks to try out our Dream or Dream Lite mattresses and truly experience the restfulness that comes with a quality mattress.  That’s a pre-purchase experience that simply can’t be matched,” added Rawls-Meehan.

In honor of the Celebrity Constellation relaunch, Reverie will offer a special promotion on its Celebrity eXhale bedding.  Those cruisers who purchase a Reverie Dream mattress between May 1and July 1, 2013 will receive a free Deluxe adjustable foundation.

Cruisers on Celebrity Infinity, Celebrity Millennium and Celebrity Summit are already sleeping on Reverie Dream and Dream Lite mattresses.  In 2012, Celebrity Reflection™ was the first ship to include a Dream Mattress and a Reverie adjustable foundation featuring “Made for Mobile™” technology in its suites.  Guests who stay in Celebrity’s stunning Reflection Suite also have an in-room iPad that can be used to wirelessly control the adjustable base as well as other bedroom appliances using Reverie’s patent protected remote app.  A schedule is in place to outfit each of Celebrity’s remaining ships with eXhale bedding.

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