NCL markets studio cabins to solo travelers

Norwegian Cruise Line will target solo travelers for the 100-square-foot studio accommodations on its upcoming newbuild, the 4,200-passenger Norwegian Epic.

The Epic’s 128 studio cabins will be designated and priced for solo travelers, who will not have the pay the single supplement common for single cruisers. Prices for the studios will start at $799.

The studios are all inside accommodations, slightly smaller than standard inside cabins, and feature windows looking onto the corridors. They also feature the Living Room, a shared, common space with a lounge, private bar and two large screen TVs, accessible only to studio passengers.

Maria Miller, senior vice president of marketing for NCL, said during an online webinar that the studios were the first cabins in the industry “designed and priced for solo travelers.”

“Solo travelers have typically been ignored by the cruise industry,” Miller said. “We’ve taken the opportunity to reposition the studios and go after this market.”

Miller pointed to data which suggests that there are 100 million single adults in the U.S., and that 35 million adults take solo vacations every year. However, less than 5% of those travelers take cruises. Miller added that the single supplement has always been the “key barrier” to getting solo cruisers.

“Our goal is to break down that barrier and make it more comfortable for single travelers,” she said. “Solo travel is well suited to a cruise. … Cruising is ideal for people who want to travel alone but don’t want to be alone.”

If you are interested in solo cabins, please send me an email and I will have a cruise specialist who helps singles contact you.  heidi@AllThingsCruise.com

8 Responses to NCL markets studio cabins to solo travelers

  1. M Candice Hawley February 4, 2010 at 8:45 am #

    I’m only interested in cruises departing San Francisco.

    • Cynthia February 4, 2010 at 9:51 am #

      If this is the case, then you should contact a travel agent to see if there are any special deals for singles sailing out of San Francisco. There are a limited number of ships departing from there so it should be easy for them to check. I do not know of any solo cabins sailing out of that port.

  2. Jeanne February 6, 2010 at 9:27 am #

    I am in Florida-are there any ships that have solo cabins leaving from any ports close to Tampa

    • Cynthia February 6, 2010 at 9:59 am #

      The Norwegian Epic will be in Florida this July for its inaugural cruises…out of Miami, I believe. Check with cruisecompete.com

  3. Marian February 6, 2010 at 11:40 pm #

    Am interested in information regarding solo cabins on cruises for the Greek Islands

    • Cynthia February 7, 2010 at 4:44 pm #

      Dear Marian,

      The only ship that I know that is currently marketing solo cabins is the Norwegian Epic and it is sailing in the Caribbean this summer after its inaugural in early July. However, there may be lines in the Greek Islands that are marketing specials to solo travelers. To find these, you would need to contact a travel agent. They are more up to date on these deals.

      Cindy Janssens

  4. carol February 11, 2010 at 1:58 pm #

    would love to do the epic
    live in calif.
    what are the least cost dates?
    I love to cruise

  5. Larry M February 12, 2010 at 10:33 am #

    What a wonderful idea. Finally. How do I get my email on their mailing list for future cruises and options

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