I’ve written quite a bit about new and innovative partnerships that the cruise lines are putting together to broaden their appeal to the public, and here’s an interesting new collaboration by Celebrity Cruises.
This one should certainly appeal to music lovers: Celebrity has paired with Billboard, the entity that creates the “hot charts” for music. If you like current music, you’re almost certainly familiar with the Billboard “Hot 100”, the week’s most popular current songs across all genres, ranked by radio airplay audience impressions, streaming and sales, and measured by Neilsen.
Celebrity reports that this partnership will be seen throughout the fleet (excepting the Celebrity Xpedition), and will include:
• Billboard: The Music Game Show – A “TV-style” interactive game show that tests guests’ knowledge through multiple rounds of music challenges, with the studio audience able to join in the action through an audience response system.
• Billboard: The Music Trivia Series – Teams participate in trivia contests comprised of questions based on various genres, such as Music Legends, Music in the Media, Decades, Country, British Invasion: Now and Then, ‘70s and ‘80s.
• Billboard Music Card Prize Giveaway – Guests participating in the trivia series and game shows have the chance to win Billboard music cards, which can be used to redeem music from the billboardmusicpromotions.com website, featuring millions of downloadable songs.
• Totally ‘80s Theme Party – Currently offered exclusively on Celebrity Reflection, the cast, activities staff and DJ transport guests back to the ‘80s in this fully produced and choreographed party, featuring Billboard Hits of the decade and encouraging dancing all night long.
In addition, two Celebrity guests have the chance to win a set of tickets to the 2013 Billboard Music Awards Show in Las Vegas, May 19, through the “Rock the Red Carpet” sweepstakes running from January 7 through April 7, 2013.