The river cruise market in Europe is really heating up with yet another premier company going after North American travelers.
A-ROSA River Cruises, established in 2000, operates river boat cruiseson the Rhône/Saône, Rhine/Mosel/Main and Danube rivers. 2013 marks the first time that the brand’s ships will be devoted exclusively to the North American market.
“In 2013, A-ROSA will be one of the most inclusive river boats in Europe by including complimentary alcoholic and non-alcoholic beverages throughout the ship, open dining, gratuities, a selection of shore excursions, roundtrip air from the US and Canada, ground transfers and taxes. This market is seeking an all-inclusive concept and A-ROSA will cater directly to their preferences,” says David Morris, president of David Morris International, which will represent the firm in North America.
The 2013 itineraries targeted at North American travelers include 7- to 14-night sailings on the Rhône and Saône, the Rhine, the Danube, and a special tour of Amsterdam, Vienna, and Heidelberg for Christmas and New Year’s packages, many with tours of internationally famous holiday markets.
“The A-ROSA brand, with its contemporary, casual sophistication is best designed for those who live an active lifestyle and look for the same during their leisure time,” said Parker. “The biggest challenge to overcome when selling a river cruise to a younger or middle-aged traveler is that they are afraid of being bored and not finding other guests in their same age group. That is now an issue of the past – today on A-ROSA, travelers can experience fine cuisine, great local wines and spirits, exceptional staff and have fun with like-minded individuals. This is the definition of contemporary sophistication.”
Currently, the only other line offering an all-inclusive concept is Scenic Cruises.
A-ROSA River Cruisess, based in Rostock, Germany, operates 10 modern river cruise ships. A-ROSA was founded in 2000 by Seetours, a joint venture of P&O and DSR, and initially launched on the market with two river cruise ships (A-ROSA BELLA and DONNA) and an ocean cruise ship (A-ROSA BLU). When the Carnival Group took over the cruise ship business in 2003, the brand A-ROSA was sold along with the river cruise ships to DSR. The ocean cruise ship has been run under the AIDA brand since 2004.
DSR developed the A-ROSA brand on an ongoing basis, introducing new tonnage and new trip regions to establish the foundation for further expansion of the fleet. There was a management buy-out in spring 2009 and A-ROSA River Cruises was taken over by the two managing directors CEO Lars M. Clasen and COO Markus Zoepke. The rights to the brand A-ROSA are held by the company. For more information, visit www.arosacruises.com or call 855-55-AROSA.